Recently, the national car customers satisfaction index evaluation revealed, China's car industry 2002 year

user satisfaction index reached 71.1 points, belonging to a higher level. In accordance with the user

satisfaction index scores range from high to low, the top three respectively, and the Passat Buick honda. It

is reported, this is the first time for China to adopt the Chinese customer satisfaction index (CCSI) method

of car industry overall level of quality evaluation.

This evaluation is by the China Quality Association, the national organization of committee of user of

development. According to the survey, China's 9 largest car manufacturer user satisfaction of the seating is

ordinal for Guangzhou Honda, Shanghai general, FAW-Volkswagen, Shanghai Volkswagen, FAW, Dongfeng Peugeot

Citroen Automobile Company, SAIC Chery, Changan, Tianjin Automobile Group company. Among them, the top 4

enterprises in the customer satisfaction index were higher than the national index.

Investigation showed that, in terms of product quality, the user of domestic car, power steering, braking

and other technical performance assessment than the sound insulation, sealing, interior, surface evaluation.

Compared with imported cars, score is the largest gap between the reliability, air conditioning, interior

design, instrument panel, paint and other items. In terms of quality of service, the user to purchase a car

sales service, convenient assessment than the repair outlets, repair charge quantity evaluation.

Concerned expert thinks, from this evaluation results and the United States of America similar evaluation

results can be seen in contrast, China's automobile quality compared with the international level difference

is bigger.

According to the introduction, this test data by the interviewer by means of questionnaires collected,

effective sample contains 29 province urban districts of our country more than 3000 car users. The method

overcomes the shortcomings of traditional satisfaction evaluation method has many defects, the result is

more accurate, more information, can reveal the user satisfaction and loyalty of the deep reasons and

characteristics. At the same time, in order to ensure the objectivity and impartiality of the evaluation,

evaluation activities costs required by China Quality Association and the National Commission for the user,

without any sponsorship.